Partition and Independence
This eventful year saw the birth of Pakistan, but communal riots broke out throughout the subcontinent and there was complete chaos and anarchy within the two dominions. There was mass immigration of refugees from both sides and all commercial centres were either abandoned or closed and business activities came to a standstill. Even though the firm was located in a pre-dominently Hindu locality, it continued to distribute the products, at great personal risk. They won the support of Lever Brothers when they accomplished the impossible task of distributing their products lying at various stations.