Marketing and Distribution Company

Who We Are

Our Mission

Our mission is a continuous improvement to achieve our concept of


in distribution efficiency in logistics cost reduction
in warehousing / storage in new product launches
in management information systems in creating sustainable value
in competitive market coverage and market intelligence

Our Values

All employees, regardless of rank or status, deserve due respect.

We value the exercise of initiative, integrity and team work.

We value those who accept responsibility willingly.

We strive for continuous improvement in our operational processes and systems.

We value employees’ ideas and suggestions for performance improvement.

Our Guiding Principles
1) We will challenge our employees to accept and meet performance standards that gives us a reputation for business excellence.
2) We will manage our infrastructure and resources available to us so as to achieve sustainable growth for our company and our business associates.
3) We will invest in the professional development of those employees who exercise initiative and accept responsibility willingly.
4) We will create an organizational climate that encourages employees to demonstrate a sense of ownership and attachment with the company.

Road Map



Allied Marketing (Pvt.) Ltd. is one of the leading marketing and distribution service providers in Pakistan founded by S.M. Ilyas and Sons in 1898 and have recently accomplished the milestone of 123 years of an unceasing service. We deliver our partners with full service solutions and complete an end-to-end visibility, aiming to be their preferred choice for building their brand.

Allied Marketing has a diversified multinational & national client base which we have been successfully serving since decades. We are equipped with all the necessary resources and technology to satisfy our principal’s expectations. Our management is closely connected and involved in all day to day operations ensuring complete transparency and strong workplace ethics. We have a culture of fostering employee development and personnel growth which doesn’t make them hesitate into taking full responsibility and ownership of assigned projects. We make sure each stage of your products or services are managed by our highly skilled teams with best resources possible and strive to deliver you more than promised.

Every new product entrusted to our care is handled just like a new baby-nursed along its initial stages, seen through its teething problems and guided through life’s many pitfalls to a brighter future. And we have the skill, know-how and resources to create a leader out of it.

Few, if any of our competitors can match our experience, or our rich historical legacy – strong, stable, steadfast. Ever since we opened our doors to business in 1898 we have nurtured our products through the 1st World War, survived the 1930 All India Boycott of British goods, overturned Congress attempts to ruin the tobacco industry, provided emergency distribution service during the 2nd World War, and have faithfully served the people of Pakistan since 1947. We very well managed the recession period in 2008 and at last but not the least COVID-19 pandemic of 2020 along with its recurring waves and outbreaks which was a real testing ground for businesses throughout the world. We can proudly say that the joined efforts, determination, and commitment by our self-managed teams have made us stronger than ever and our goal is to prosper and serve as the benchmark of a high-performance organization for other companies.

The marketing knowledge and distribution expertise handed down for over four generations to us has been strengthened by the introduction of modern concepts complemented by state-of-the-art Management Information Systems for quicker and better decision making and prompt feedback to our principals. We facilitate every kind of B2B customer and provide them support at all the stages of the pipeline.

All this was achieved by developing a dedicated team of highly motivated professionals fully aware of today’s supply chain management needs, backed up by significant cash resources.

If you are planning to launch a new product, or even energize an old one, give us a call, or drop in and see it all for yourself.

CEO’s Message

In retrospect, I am overwhelmed to have inherited a fine business entity. Very few people are provided with such opportunities, and for this, I am eternally indebted to my elders. In our organization, we have managed to cultivate a cordial relationship with our clients and business associates, their good opinion about us for the services we provide is a priceless asset.
Our company has withstood the vagaries of time for exactly 123 years. This is not a small achievement for a company that did not enter politics yet remained close to the general public by participating in their social welfare and religious wellbeing.
The last 123 years were eventful and will go down in history as such.

Awards and Accolades

2018 – Allied Marketing awarded
“Best Distributor Award” for the Year 2018
by Hayat Kimya Pakistan Limited

Allied Marketing awarded “Best Distributor Award” –
Maximus VBP Competition for the year 2017 by Pakistan
Tobacco Company.

2015 – Allied Marketing awarded “Employer of the year Award 2014” by Employers’ Federation of Pakistan for participating in the 3rd EFP Employer of the Year Award 2014

Consumer Choice Award 2013,
“Pakistan’s Best Distributor”, from Consumer Association of Pakistan,
to Allied Marketing on August 27, 2014
Mr. Abdul Rauf Siddiqui, Minister of Industries & Commerce,

Mr. Ahmad Hasnain, Member of the Managing Committee, Gulab Devi Chest Hospital is receiving Award from the Honourable Cheif Guest Mian Shahbaz Sharif, Cheif Minister-Punjab on the Ocasion of the Institution’s 75th Anniversary on 6th Nov. 2010

Allied Marketing awarded Valued Business Partner COMPETITION 2008, Tier 1 : 2nd Runners up by Pakistan Tobacco Co. for the year 2008. Mr.Ahmed Hasnain, Managing Director & CEO, Allied Marketing receiving award from Mr. Shaiful Bhahari, Director – CORA, PTC.


Allied Marketing awarded Valued Business Partner COMPETITION 2008, Tier 1 : 2nd Runners up by Pakistan Tobacco Co. for the year 2008.

Allied Marketing awarded “Achievement Award” by Lever Brothers Pakistan Ltd. In recognition of achieveing highest growth in 2000, on May 1, 2001.

Allied Marketing was awarded the status of “1st Benchmark Distributor” by Pakistan Tobacco Co. for the year 2000, upon meeting the standards of Trade Marketing and Distribution.

Performance Award from Pakistan Tobacco Company Limited on February 9, 1993.

“Award of Excellence” in the field of Distribution from Marketing Association of Pakistan on December 14, 1989.

(Mr.S.M. ilmas is receiving the award)

Performance Award from Pakistan Tobacco Company Limited on January 27, 1987.

Appreciation Award by Lever Brothers Pakistan Limited on March 1, 1977.

Punjab Government ‘Sanad’ dated
February 22, 1941 granted by the Deputy Commissioner, Lahore.

Punjab government ‘Sanad’ dated
February 14, 1939 granted by the Deputy Commissioner, Lahore.

District Darbari Certificate dated
December 5, 1938 granted by the Commissioner, Lahore Division.


A golden pocket watch and Punjab Police Commendation Certificate on
March 21, 1931, as a reward of services during the ’BOYCOTT MOVEMENT’.

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