Dunhill Background (Launch in Pakistan onwards)
Dunhill was launched back in 2005 in the Pakistan as a quality offer for the top end market. It was freshly imported and launched targeting the super premium segment at the price point of Rs.82/-. Dunhill’s was re-launch in 2008 which revolved around quality product and new pricing keeping the premium cues intact. With the re-launch, the production was localized, price repositioned to Rs.64/- and distribution expanded in addition to the introduction of the 10s packs in both Full Flavor and Lights variants.
Dunhill is all poised to raise the standard of the game once again by growing the premium segment in Pakistan. Dunhill comes with a commitment of providing the best smoking experience in its class to its consumers. This claim comes with the expertise of making quality tobaccos since 1907 and with our continued focus of establishing our premium global drive brand.
Gold Leaf Background
The story of John Player Gold Leaf has to start from the story of its founder, John Player. An enterprising businessman, John Player started a small tobacco selling business in 1877 in England and turned it into a thriving cigarette company, John Player and Sons.
John Player Gold Leaf is the most favorite cigarette brand in Pakistan and is enjoying leadership in its segment from last couple of decades.
The year 2008 witnessed a shift in John Player Gold Leaf communication platform which was positioned over the years around the maritime theme reflecting its masculinity and adventure. With the changing times and evolving consumers, a need of a new platform was required which would steer JPGL in times to come. This resulted in the birth of a new era in JPGL rich history by the name of KNOW WHAT MATTERS which revolved around the brand commitment to providing to its consumers a quality product.
Capstan by Pall Mall:
Pall Mall Background
Pall Mall looks at life from a positive perspective and understands that even a small change can make a huge difference. Pall Mall is about imagination in tobacco. Our way is simple and straight, imagining ways to deliver the unimaginable smoking experience. Pall Mall’s international appeal worked well with the exceptional taste of Capstan International.
Pall Mall’s International image and appeal got Capstan the right exposure in the market. The migration has helped Capstan strengthen itself as an innovative brand.
Gold Flake Background
Gold flake symbolizes for more, the determination to make things happen, and the optimism to change the future; it lives in an electrically charged environment that pulsates with energy.
Gold Flake yet again lived up to the high standard that it has set for itself with a phenomenal 5th consecutive year of double digit growth 18%(04), 35%(05), 27%(06), 16%(07), 19%(08), and it did so with the same buoyant values that make it the most resilient brand in the market.