In retrospect, I am overwhelmed to have inherited a fine business entity. Very few people are provided with such opportunities, and for this I am eternally indebted to my elders.
In our organization, we have managed to cultivate a cordial relationship with our clients and business associates, their good opinion about us for the services we provide, are a priceless asset.
Our company has withstood the vagaries of time for exactly 110 years. This is not a small achievement for a company that did not enter politics yet remained close to the general public by participating in their social welfare and religious wellbeing.
The last 110 years were eventful, and will go down in history as such.
SMI / AML got into distribution business by early 20th century. With SMI therefore there have been many firsts. Some of these were that it was the first distribution setup in this part of the world!
The first Private Limited Company to be registered with the Joint Stock Company after partition!
The distinction of being Pakistan’s first income tax assessee.
Yesterday, it was a family business. Today, it is the family in business. Tomorrow, it will be the business of the family to ensure that there is a future for both the business and the family. We are proud of our institution. For us, it symbolizes courage, common sense, energy, enterprise, aspiration and hope. An important finding through research conducted in the US by the Life Insurance Company Mass Mutual has thrown light on the longevity of entrepreneurial organizations. This has shown that 67% of family business houses fail to survive after the second generation takes over, with the odds rising to 90% by the 3rd generation. By the Grace of Allah we are the fourth generation.
At Allied Marketing (Pvt) Ltd. we are committed to providing brands and services of outstanding quality and value that improve the lives of the region’s consumers.
The Company stood by the principle – of meeting its professional obligations and establish a sustainable linkage between its principals and its clients. This conviction has won us the appreciation of our principals and respect and confidence of our clients.
We serve more than 15,000 customers ranging from hypermarkets, wholesalers, departmental stores, hotel chains and restaurants, as well as the thousands of convenience and grocery stores. Each is regarded as a valued customer and 24 hours delivery is guaranteed for the majority of our customers.
These 110 years gave us different challenges. We are no more competing with few companies rather, we are up against global competition. We will have to create opportunities for this business. The number of our principals and our clients are on increase. Business conditions are becoming more stringent with ISO – 9000 (Quality Consistence) and ISO – 14000 (Environmental compliance).
Our outstanding success in the recent past has been a result of our strong talent base and leading edge processes.
I would like to share my future vision with you. This company will be the leading supply chain management company in Pakistan and a leading example of a high performance organization, role model for other corporate ventures in the region.
I commend the untiring efforts of my colleagues who worked throughout the year with absolute commitment and diligence. They are the main drivers behind our success. All of us are proud to be part of the “AML family” and resolve to take the company to ever-greater heights in the years to come.
Despite a challenging global economic and local environment, AML has applied the same standards of quality, attention to service and detail and a singular focus on delivering to our customers – corporate or consumer.
It is this focus, combined with prudent financial management, transparency and our knowledge of market dynamics that continues to drive the company forward.
People are not made of numbers. They are made of hopes and dreams, passions and partnerships, talent and tenacity. We strive to see beyond the numbers and understand what success means to our clients, to deliver what really matters.
The year 2009 was a real testing ground for business all over the world. Recessions in many key global economics had far reaching effects on our deeply inter-connected world. Along with financial models, business models; the human spirit took a real test of resilience.
Our business results are a testament to the combined decisions, attitudes and determination of our people. We have a commitment to the company which is absolute. This commitment ensured that even in adverse times, we have been able to deliver results that exceed expectations.
The pride we carry in our results is because of the teams. Their efforts, collective and individual, allow us to enter 2010 with a confidence that we will continue to face challenges with the best of our best.
May God bless you!
Sincerely,
Ahmad Hasnain
Managing Director & CEO
